Promising Online Shopping Market

The total amount of online shopping in the first half of this year amounted to 16 billion 200 million yuan.

The ratio of consumption between men and women is close to 1:1 for the first time.

Taobao has obvious advantages in the short run.

In June 13th, the China Internet Network Information Center (CNNIC) released an online shopping survey report in the first half of 2008.

The report shows that in the first half of this year, the total amount of online shopping in 4 municipalities and 15 sub provincial cities in China reached 16 billion 200 million yuan, and the proportion of consumption of men and women in the online shopping market for the first time was close to 1:1.

CNNIC responsible person said that in order to promote the development of China's online shopping market, and to facilitate business and Internet users to understand the online shopping market and provide decision-making reference, CNNIC released the full version of the online shopping report to the public in late June.

It is reported that the report covers a total of 19 economically developed cities.

The survey covers 19 key cities in China.

As the current online shopping is still more widely popularized in the economically developed cities, the sampling frame of the survey is 4 municipalities and 15 sub provincial cities.

Municipalities include Beijing, Shanghai, Chongqing and Tianjin.

The 15 sub provincial cities include: Harbin, Changchun, Shenyang, Dalian, Nanjing, Hangzhou, Ningbo, Xiamen, Ji'nan, Qingdao, Qingdao, Qingdao, convergence, Qi, and so on.

Female online shopping is slightly lower than men

The report also shows that the total amount of online shopping for men is 8 billion 400 million yuan, and the amount of female online shopping is slightly lower than that of men, amounting to 7 billion 800 million yuan. The ratio of online shopping consumption to men and women is close to 1:1 for the first time.

In the online shopping survey released in 2006 and 2007, the third party organization, Analysys International, showed that the proportion of male and female consumption in China's online shopping market is 2:1 and 3:2 respectively, and the gap is narrowing year by year.

In the first half of this year, the consumption ratio of men and women is close to 1:1.

Reporter survey has learned that although the amount of online shopping consumption is more than that of men, the number of women who participate in online shopping is more than that of men.

Insiders told reporters: "men buy products generally higher than the price of products purchased by women."

A survey of Taobao's latest online shopping shows that men prefer products such as IT, home appliances, computer accessories and so on, and the price is higher than that of women's favorite cosmetics and clothing.

Taobao has been surpassed low probability in the short term.

The report shows that the penetration rate of Taobao online shopping has reached 81.5%, ranking first.

The net shopping penetration rate of Dangdang and Amazon networks ranked two or three was 16.6% and 13.6% respectively.

The other two C2C websites, TOM eBay and pat net, occupy third tier, 8.4% and 7.2% respectively.

Overall, Taobao's penetration rate is nearly 65 percentage points higher than that of the second ranking website. Taobao has already formed a certain scale effect, and its first status is hard to surpass in the short term.

Brand conversion rate B2C excellence first

The report shows that the proportion of online shopping users in Taobao is up to 91% on Taobao, and Taobao has the highest brand conversion rate.

Although Amazon's popularity is only 22%, the brand conversion rate is ranked second, reaching 61.4%, occupying the top spot in the B2C field.