To Win International Discourse, Shoe Companies Should Rely On Quality Instead Of Low Price.

April 6th, "EU leather shoes products to China"

"The cost of shoemaking in China is higher than that in Southeast Asia, plus 16.5% anti-dumping duties. Some customers can not accept the huge increase in the cost of procurement in China. In the past few years, some of the orders have been pferred to Southeast Asian countries such as Indonesia.

The anti-dumping duty has been abolished, to a certain extent, to reduce the cost pressure of EU buyers and enhance the competitiveness of Chinese shoes in the EU market.

Wu Zhenchang said, "at present, because of the increasing cost of raw materials and labor, the price of China's export shoes has been rising.

It is difficult for Chinese shoe enterprises to compete at low prices.

However, Chinese shoes are also on the rise in quality and design.

Now, the EU buyer has the profit margin of this part, and is willing to place the order with Chinese shoe companies.

Wang Zhentao, vice chairman of the China Leather Association and chairman of AOKANG footwear industry, told the footwear industry that the cancellation of anti-dumping duties is a "burden reduction" for Chinese export enterprises. However, they should not be blindly optimistic. They should focus on the future of China's footwear industry and ultimately win the quality of products in the international market instead of relying on low prices. Only in this way can China's shoes industry take the initiative and win the right to speak on the international stage.

The Chinese Leather Association has warned the majority of shoe companies. Although the anti-dumping measures have been terminated, Chinese shoe enterprises must seriously study the EU's laws and regulations on leather shoes export, standardize their own business practices, comply with the industry rules, and create good bones for the export of Chinese shoe enterprises.

At the same time, we should strengthen cooperation and communication with the EU footwear industry, enhance mutual understanding and achieve win-win development in the international market.