"Costumes" Join Hands To Sell Online.

The introduction of traditional physical stores into the overall online sales platform. The reporter learned yesterday that the company will join hands. Alibaba The intention is to build up a clothing headquarters base. Clothing brand It includes a comprehensive online franchise store.

　　
Insiders pointed out that this kind of marketing mode that effectively combines traditional business with e-commerce is the first time that the whole regional garment industry is packaged.

　　
Naming " Costume "Early promotion"

　　
Yesterday afternoon, a road sharing forum called "the electricity supplier of manufacturing industry" was held at the forum. The forum was jointly organized by the Hong Kong, China Merchants Association, the Apparel Association and the international shopping center. At this forum, the International Shopping Center announced that it will join hands with the e-commerce and service enterprises such as the Hong Kong and the Hong Kong Internet association to create the third party e-commerce brand promotion platform. "We plan to centralize the whole clothing brand and put it on the Internet as a whole, and it will be crowned with the name of the clothing, so as to achieve the scale effect." People at the international shopping mall said they are already promoting their work in the early stage.

　　
Clothing companies to build a physical store to join the online sales platform marketing mode, has a precedent. In March 2009, a women's clothing mall took out hundreds of shops to support entrepreneurial students. Taking into account the impact of the financial crisis on the traditional clothing wholesale industry, the local government decided to guide these entrepreneurs to promote clothing e-commerce, that is, "1+1 (entity store + shop)" business model. Graduates in the wholesale and retail stores at the same time, free to join the mall online trading platform. However, in the end, due to various reasons, the sales mode of "1+1" is fading away from people's eyes. At present, the young people in the women's clothing city are hard to find.

　　
Industrial packaging "Internet" is the first time.

　　
"What we want to enter is the brand of the second tier brand," he said. For the failure of predecessors, the responsible person of the international shopping mall said that the main reason is not good brand clearance, but also lack of enough patience. The most important thing is that there is no emphasis on the clothing brand. "What we need to do is that customers can go to the physical shopping mall and find all the clothing brands on a one-stop basis, and the virtual shop named" clothing and accessories "on the Internet has also collected the top brands and their products of the clothing industry.

　　
The industry pointed out that this kind of regional leading industry's top brand collection, with entity shop bundling network sales platform marketing mode, is the first time.