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Less Than 600 Yuan, Leather Shoes In The Autumn Are "Extinct".

2011/9/8 8:29:00 75

As the autumn is getting stronger, every brand of autumn shoes has occupied the prominent position of the counter. The press survey found that although the material is still dominated by cowhide and sheepskin, the price of autumn shoes this year increased by 30% compared with that of last year, which is 10% higher than that of this spring.

Industry analysts believe that the rising price of raw materials is the "culprit" of the rising prices of autumn shoes.

"Last year, counters can also find more than 600 yuan of single shoes. This year, sales personnel revealed that the price of autumn shoes is generally between 750 yuan and 898 yuan, and 600 odd shoes can't be found long ago."

Zhang Congshan, who is preparing to buy autumn shoes, said.

It is understood that this autumn

New shoes

The listing price is about 10% higher than that of spring shoes, and is about 30% higher than that of last year.

During the visit, the reporter learned that a brand new brand of ankle leather sheepskin was priced at 868 yuan, while this brand sales promotion area is similar to the type of this spring, and the leather shoes are being promoted. The original price of the label is 768 yuan.

In other words, in a couple of months, this kind of leather shoes increased by 100 yuan, or more than 10%.

Sales staff Miss Gu said that from the fall of this year, the price of leather material shoes rose by one or two compared with the Spring Festival period, and many naked ankle autumn shoes have been listed, which is the same as the price of half boots in spring.

And the price of shoes has been raised again in this price range. "Now we need to buy new leather shoes at least 700 yuan or more."

In the shopping mall of fashion shoes, every brand new shoes are placed in a prominent position.

"Lace" and "thick bottom" have led the new trend of this year's popularity.

"This year's autumn shoes are much more expensive, and the new ones are expensive. The traditional price is higher than last year."

Zhao Shulei, who chooses shoes at the mall, says.

It is understood that a brand

Lace

The new high heeled shoes with material plus wool fiber and plastic heel are priced at 799 yuan this year, and the price of new products similar to the design is 700 yuan -1000 yuan.

The brand is not new, but the price is $1199 for women's leather shoes.

"This design has a higher demand for leather, not only real leather, but also very good leather.

The high price is also due to the increase in the price of dermis this year.

Sales staff said, "all of these brands of leather shoes have gone up."

"Seasonal discounts are generally the bottom line of business costs, but this year, the bottom line of many businesses has been lifted up."

Li Jia, who claims to be a discounted person, said: "this year, the price of a special brand of women's shoes is 399 yuan, 499 yuan, not 300 below, while the other women's shoes brand last year's lowest special price is 268 yuan. This year's minimum price is 328 yuan, and the brand that usually has 62% off hits in the previous year's special season, this year's base is above 55% off."

Rising cost

Pushing up the price of shoes

Mr. Su Chaoying, executive vice chairman of China Leather Association, said the same period last year.

Leatherwear

The total cost of products increased by more than 30%.

Among them, labor, raw materials and electricity cost increase are the main reasons.

It is understood that the import of raw materials for the production of leather products in China is more than that of domestic production, of which the import of American leather is dominant.

Su Li, for example, imports about 80-90 US dollars / square feet of American cowhide at the present stage, only one piece of cowhide, an increase of about 40% compared to the beginning of last year.

And cowhide, sheepskin and so on are leather shoes commonly used leather, raw materials rise driven retail price growth will reflect the trend of leather goods prices this year.

Su Li also said that in the rapid rise of raw materials at the same time, there are also some brands to consolidate brand status, internal pressure on short-term digestion of raw materials to rise, to maintain price stability.

"Manpower costs increase by about 10%, and more importantly, the increase of chemical raw materials."

A brand agent said that since the beginning of this year, due to the fluctuation of international oil prices and the rising cost of chemical raw materials, the price of leather has generally increased substantially.