The Hidden Property &Nbsp Behind The Department Store; Mao Industry Has Been Developing The Mode Of "Real Estate + Business" For Many Years.

Maui International announced that ancillary Maui estate will provide no more than 250 million RMB yuan to Maui group to build and develop commercial properties of triangular stele in Shapingba District of Chongqing, which is suitable for department stores.

In the 9 months ended September 30, 2011, the total volume of sales of franchised counters increased by 49.45% compared with the same period last year, and the same store grew by 23%.

Hidden property behind department stores

It is understood that the Maoming group Chongqing project covers an area of about 16325 square meters and is planned to be a city complex integrating department stores, Grade A offices and hotels.

Maui International believes that the project will help consolidate the market position of the company in Chongqing and southwest China, and play a synergistic effect with other stores to achieve the strategic development goals of the company in Chongqing and southwest China.

According to the latest data, as of June 31st, Maui international has opened new Yangzhou department store and Shandong Heze store.

Mao Yip's impression of the capital market is more than a leading department store in the country. Over the years, the development mode of "real estate + commerce" has been emulated by Huarun Wanjia. Its abundant land reserve and profit income mostly come from real estate, which has contributed a lot of profits to the group.

This can be seen from the time of the listing of the company.

In 2008, Maui international went to HK IPO for HK $2 billion 500 million, of which 35% to 40% would be used to acquire department store property, and 30% to 35% for new stores.

According to the report of Fu Tai Securities's 2010 performance review of Maui international, Maui international focuses on the development mode of heavy assets.

The company's own property and rental accounted for 61% and 39% respectively. Maui International said that the development mode of heavy assets would enable the company to withstand the impact of market fluctuations, such as the rise in rents.

As of June 30, 2011, Maui international store had a total construction area of about 1083986 square meters (of which the management area was about 70350 square meters), accounting for about 61.8% of its own property.

Maiye's own GFA and storefronts ranked first and second in Hong Kong listed companies respectively.

An industry insider told reporters that MAE Yip International has more outstanding achievements in real estate. Its income is mainly supported by real estate business, while retail profits are relatively small, but its value added to real estate has played a huge role.

Li Xuerong, a senior research fellow at CIC in Chongqing, said that Maoming's international business and retail layout is focused on Southern China, southwest and North China. It wants to further expand its leading position in the southwest region and give full play to the scale efficiency of its stores. It is also a great potential for Chongqing's future business circle.

According to the insiders, Maui international department store has the largest number of stores in Guangdong and Sichuan, and Chongqing also has several stores, although the profit situation is not very ideal, but the development is relatively stable.

Department store aggressive expansion

Maiye international began to maintain a relatively high speed of acquisition and opening in 2008. As of June 31st, Maui international has managed and managed 37 stores in 17 cities across the country.

Maui International believes that the first three quarters of the same store sales increased by 23%, but compared with the first half of the same store growth of 23.3%, the third quarter sales slowed slightly, mainly in the past few months due to the slowdown in economic growth, coupled with high inflation.

Earlier, Maui international has publicly stated that this year, it will spend 2 billion yuan a year to open up the market in East China and North China. It plans to open 3~5 stores every year through acquisitions and self construction, with an annual business area of more than 200 thousand square meters.

In fact, it is not only Maui international that does not meet the headquarters of southwest and Southern China, but also proposes expansion plans, such as the department store, Guangzhou and so on, which are expected to open four to five stores every year, while the expansion of Guangzhou and other stores has encountered slow development and slow recognition.

There is a view that retailers are planning to have similar plans, similar strategies, similar channels and similar patterns. Before rising rent squeeze, there is blowout growth and e-commerce invasion.

Li Xuerong pointed out that the homogenization of department stores is very serious at present.

However, some enterprises are undergoing differentiated development. They need to undergo a period of cultivation. Under the large-scale development of the comprehensive department store, the risk is greater, for example, the development of personalized department stores such as women's department stores is not good, which will bring negative effects to the innovation of department stores, and further intensify homogenization competition and vicious competition.