Can B2C Replace The Inevitable Trend Of C2C Shoe Online Shopping?

Looking around market The whole pattern, inflation, price rise, store rental cost and labor cost are getting higher and higher. The traditional marketing channels of shoe industry and the marketing mode of exclusive stores have encountered the ceiling. How will the marketing of enterprises in the future happen? This has caused many people with lofty ideals to ponder deeply. Replacing C2C with B2C or not is the inevitable trend of the development of future footwear online shopping.

To do or not to do?

Under the influence of price rising factors, the traditional channel of shoe marketing at present Expand There is a bottleneck, the online shopping market is in the explosive growth stage, and the development of e-commerce is the choice of many traditional shoe companies. Whether or not to do e-commerce is no longer a problem. The key is how to choose the form of electronic commerce. If we carry out e-commerce according to the traditional thinking, there is no perfect operation team to support it. Many of them are only one or two customer service providers who are doing and consigning goods, and are not familiar with the operation techniques and skills of the Internet. E-quotient The width and height of service may lead to headache and pain. At the same time, there is no early planning of e-commerce, the organization is complex, the management system is not rigorous, did not deal with the line with the dealers, agents contradictions, did not deal with the price and terminal retailers appear contradictions, it may cause the footwear industry's e-commerce to the wrong area.

At present, the traditional footwear enterprises that carry out e-commerce are not uncommon, but they will be restricted by some inherent thinking. They think e-commerce is dispensable. They can try it, but they only have a sales channel on the basis of traditional sales, but only say that this sales channel is less devoted to some applications than the existing sales channels. Therefore, some shoe enterprises do not have too much energy to analyze and study electronic commerce. Many enterprises only open a website, or engage in a shop, recruit several customer service, then goods, sell and deliver goods. But after a period of time, the speed of product renewal is very slow, the traffic of the website is also very low, the sales of products are cold and clear, and the shoe enterprises benefit little. Many shoe manufacturers have an inherent understanding, and e-commerce has little prospects for development, so the e-commerce is neither too hot nor too cold.

To the left or to the right?

How do we use the Internet to do e-commerce in traditional shoes enterprises? What is the biggest obstacle for shoe enterprises to do e-commerce? We are used to doing only five things: expanding categories, price wars, freighting, website upgrading, and independent establishment of e-commerce companies with independent procurement rights and inventory. Because some consciousness and system can not be broken, but also hampered the development of e-commerce in shoe enterprises.

In fact, there are many e-commerce marketing modes, including B2B, C2C, B2C and so on. B2B is the marketing relationship between enterprises and enterprises; B2C is "business to customers", that is, shoe manufacturers directly sell products and services to consumers; C2C is the e-commerce between consumers and consumers. B2B slowdown in shoe industry is inevitable. After the irrational development of the shoe industry from vague positioning to vague operation of the market, it is bound to cause practitioners to divide the B2B structure and analyze the way out of the B2B market. Using "looks beautiful" to describe the current B2B industry's overall development status is not too much. However, B2C has more price advantages than traditional retail, unlimited shelf display, and huge user groups, as well as a fast market environment. Therefore, it is safe to say that B2C instead of C2C is the inevitable trend of the development of online shopping in the future. B2C is a new way for future marketing of traditional footwear enterprises.

Long distance running and jogging?

At present, e-commerce has become the consensus of traditional footwear enterprises. So what kind of e-commerce marketing strategy should traditional footwear enterprises formulate?

Shoemaking enterprises, after making clear their own goals for e-commerce development, should first make adjustments according to their own market conditions and constantly adjust their strategies, constantly accumulate users, reasonably control the pace and speed, choose what kind of practical use of "long-distance running", and what kind of situations are suitable for "jogging"; secondly, establish a professional team of e-commerce in shoe enterprises, firmly support the team, continuously improve the whole market operation ability of e-commerce, product R & D capability and the whole supply chain management ability; three, do B2C, clarify the core competitiveness of their enterprises, and make the best of the future.