Trade Promotion &Nbsp; Trade Promotion &Nbsp; Yiwu Convention And Exhibition Industry Brand Shaping Results.

Yiwu Convention and exhibition industry started in 1995, relying on its unique market for more than 10 years. advantage A solid industrial foundation and a developed modern service industry have gone out of the way of "developing trade with trade, promoting trade through exhibition, and developing trade harmonization".

Ten years honing Yiwu's exhibition

In 1995, Fair fair The predecessor of China's Small Commodity City, the famous and excellent new commodities fair, was successfully launched in the garden market. Yiwu The first step of the exhibition industry.

Liu Jintu, director of the Yiwu municipal Convention and Exhibition Office, said: "in 1995, we held the" name, excellence and new "small commodities fair in China's small commodity city. At that time, the development of the MICE industry was relatively slow due to site restrictions. In 2000, there were only more than 1300 booths for the fair.

With the completion and application of Mei Lake Convention and Exhibition Center in May 2001, Yiwu's MICE industry has entered a stage of growth and development. In 2002, the fair was upgraded to a national exhibition sponsored by the Ministry of Commerce, and its scale continued to expand. In July 2008, the municipal government put forward the grand goal of building Yiwu into an international small commodities Convention and Exhibition Center, and Yiwu Convention and Exhibition entered a new stage of standardization. The number of booths for the seventeenth fair fair jumped to 6500 international standard booths, and the turnover was 15 billion 752 million yuan, with nearly 180 thousand participants from 208 countries and regions attending the fair. The exhibition industry in Yiwu is heading for the goal.

In March this year, the comprehensive reform of Yiwu's international trade was approved, which opened a new chapter in the development of MICE industry.

Brand building and exhibition industry strive for excellence all the way.

In recent years, the exhibition activities in our city have increased year by year, and large-scale and high-level exhibition activities have springing up. During the "11th Five-Year" period, the city has held more than 510 exhibitions, conferences, forums and festivals. The leading position of the fair has become increasingly consolidated and has become the largest, most influential and effective consumer goods exhibition in China. The seventeenth fair fairs successfully held in October this year exceeded the China Fair for the first time and ranked second in the economic and trade exhibitions sponsored by the Ministry of Commerce. In addition, our city has successfully set up three state-level exhibitions, namely, the fair, the Expo and the Expo, attracting a large number of national trade associations.

With the vigorous development of the exhibition industry, a number of local professional exhibitions such as hardware fair, cancellation trade fair, hosiery machine exhibition, machinery exhibition, auto parts exhibition and auto show are also growing rapidly. The hosiery machine was approved by UFI in 2006, and it is the first UFI certified exhibition in the county of China.

In addition to the exhibition activities, our city also holds international forums such as the overseas Chinese businessmen's Congress and the Asia Pacific Economic and trade cooperation forum every year.

Comprehensive planning and supporting facilities are improving day by day.

In October 2009, the Yiwu International Expo Center was built and put into use. Modern supporting facilities have injected new vitality into the Yiwu Convention and exhibition.

Strong logistics system is another guarantee for Yiwu's Convention and exhibition industry. Yiwu has a sound logistics system, which can directly reach more than 250 large and medium-sized cities in China. 17 of the top 20 shipping companies in the world have set up offices in Yiwu, about 500000 of them are exported annually, and Yiwu port is going to be put into operation at the inland ports; 13 cities are navigable at Yiwu Airport, and 520 thousand passengers are spanported annually.

The driving effect of the exhibition industry is increasingly significant. The city has more than 90 exhibition service enterprises, providing booth building, advertising design, spanportation and logistics, etiquette and other services. The development of exhibition industry has greatly promoted the development of the three industry, such as hotels, restaurants, spanportation and logistics, and promoted the comprehensive service function of the city. At the same time, through the product exhibition and information release activities during the exhibition, it provided the latest product information for local enterprises, and introduced a large number of advanced new technologies and technologies. It effectively promoted the spanformation and upgrading of Yiwu's small commodity manufacturing industry and enhanced Yiwu's comprehensive economic strength.