How To Develop New Customers For Foreign Trade Enterprises

The financial crisis has affected the whole world, and has also affected many China. foreign trade Enterprises in the face of this financial crisis, foreign trade enterprises can not wait for death, they should take the initiative to attack and find new ones. Opportunity But how to attack it? Let's analyze it. At present, the impact on foreign trade enterprises is mainly that the old customers have reduced the order quantity. Faced with this situation, foreign trade enterprises must rapidly develop new customers and increase new customers. But how do you develop new customers? Maybe you will think of using B2B websites such as Alibaba, but this is not a smart choice. Why?

1., Europeans are lazy. So don't expect to publish information on what Alibaba or B2B websites.

Only those in Europe are too smart and too knowledgeable about China. Middleman Only use. Because they know. The price of this will be very low. Just barely maintaining costs. This middleman only accounts for 1/1000 or 1/10000 of customers. And no profit. I generally refuse to deal with these guys now.

2, the key to finding customers is to find, not wait. B2B is waiting. So it's useless.

3, the trick is to search engines on various countries, use COMPASS, use ALEX, use Google or Yahoo directory, use Dmoz or something else.

4, if it is specific, translate your product (trading company) or products that need your products (end customers) into languages of other countries, and use local search engines of all countries if you find it troublesome. Just use GOOGLE. Google has branches from all over the world. For example, google.de, google.fr and so on, you can adjust the language settings that Google sets. Tune into local languages. Search for a local company or industry website. Then send them to their mailboxes. Of course, there are lots of tips for finding a mailbox. You grope yourself. It's too lazy to say so much. I found that Google is really an inexhaustible treasure house, 10 thousand times better than B2B, or even 100 million times. Of course, you have to know the tricks.

5, in short, my experience is pre established big strategy + hard work and hard e-mailing (of course, the content of the mail is very commercial - concise and clear) + flexible multilateral search for Target Corp mail box = = = = a lot of money.

I have been searching this way for about 1 years. The following principles are summarized as follows.

1, patience and diligence.

I have been in this new company for 1 months. I am absolutely diligent. I send 100-400 e-mails every day, and there are 1 times a week, follow and resent. will get reply and information price on the first day of third weeks.

From 2-5 in third weeks to 5-10 replies and messages now. In the past experience, most interested customers are unlikely to reply to you within 4 or 5 days before you send them. I used to have customers who only sent the price 5 months after I sent them out. And pay attention to follow once a week, 10 times as standard upper limit.

So if you are a potential customer, you usually have about 8% of the contact ratio.

2, the content of the mail.

A good email theme is very important. Do not write supply*** or * * products. This is obviously spam.

The standard is to make them understand what you mean, but not spam.

For example, ---we want to be your * * supplier, may be we will be will * * *, * * * * * * * * *

This is very polite, not annoying, and shows your meaning.

It's just an example.

The content is very commercial. The 2 principle is succinct and clear.

Business is business in different countries abroad. It is a waste of their time and weariness to have so many polite words.

3, others

After you start a certain period of time, as you increase your experience, you will simply know the type, scale and potential of your company from the website of the company, and then your search will be more accurate. The proportion of contacts and transactions will increase.

When you start searching, it is easy to cause errors to your goals because of lack of experience. This will gradually be corrected with the accumulation of your experience.

4, at the beginning, because there are no customers, you will be very anxious, so first set the target as middleman, they will be very easy to set the sample for you, then you have a single, and naturally do not worry, you can target the final customers. Of course, some good middlemen should not be lost. Moreover, some European companies simply do not have a purchasing department for their operation cost, and have already subcontracted their purchasing department to a trading company. These are generally high-tech electronics companies.

5, some customers who are really attractive can't make a phone call if they can't get an email.

6, the problem of search is trivial, and this is purely dependent on the flexibility of your head. I don't know how to teach. I think everyone can think about it in practice. And so many search channels do not worry about potential customers' mail resources.

The above is a general conclusion. I don't know if I can help you.