Brand Shoe Companies In The Olympic Disputes, Build Attraction With Strength.

Before the opening of the London Olympic Games, the sports brand carried out the orderly layout of Olympic marketing. There were three main ways: sponsoring the National Delegation, or betting the teams and players. Now, the competition has started. Shoes and clothing The Olympic marketing techniques of enterprises are also displayed in front of the world.

　　 Sponsoring the National Delegation

In the first few months before the London Olympics, Anta officially launched the Olympic strategy from "champion dragon suit to China Dragon flight". As a partner of the Chinese Olympic Committee, Anta not only displayed the award winning equipment for the past 4 years provided by the Chinese sports delegation, but also displayed the design theme of the Olympic champion's award dress. Today, champion dragon clothing has been broadcast live through the stadium, earning a lot of eyeballs.

In addition, PEAK also carried out the strategic layout of Olympic marketing early. For example, its sponsorship of Algeria has a strong advantage in track and field events, while Cyprus has the strength to punch gold on sailing events, while Slovenia has the world's top level in rowing, canoeing, track and field and shooting.

Hongxing Erke chose to join the three national Olympic Committees of Iran, Uzbekistan and South Africa. Of the three countries, South Africa is the most ambitious of Hongxing Erke. South Africa has strong strength in swimming, track and field events.

As for the 361 degree sponsorship of the North Korean Olympic delegation, the company believes that from the previous experience of the world cup and Olympic Games, North Korea's concern is unquestionable and cost-effective.

　　 Betting athletes and sports teams

In addition to Sun Yang, who has won the first Olympic gold medal in Chinese men's swimming, the Quanzhou sports brand also bet on other athletes or sports teams who have strong gold rush.

PEAK has signed three players in the field of tennis. Among them, Belarus athlete Olga Gwatersova is in partnership with the world's No. 1 azarinha, Kazakhstan's Voss Cobo Ieva and Schiff DUWA, while Hans from Poland is paired up with Russell ska.

The 361 degree signing athletes include NBA new wolf king Kevin Love and Olympic pole vaulting champion Steve Hook. In addition, 361 degrees also sponsored the national hockey team, the national modern five teams, the national cycling team and so on 6 Chinese national teams, these are the London Olympic Games Chinese delegation's gold rush spot.

　 Launching Olympic theme microfilm

In fact, the Olympic micro movie is not necessarily related to sports events. The Olympic spirit is faster, higher and stronger. It embodies a positive spiritual outlook of the human being. Now, the enterprises may want to show the brand culture of gratitude, commonweal, responsibility and so on. This kind of movie theme that touches people's hearts is especially popular. Xiao Yuanmu, general manager of huangpin international entertainment media Co., Ltd.