International Fashion Show Eleven Opens With "Scenario" Exhibition.

Situational style

The purpose is to integrate the fashion culture with the city.

Mu Hua, general manager of Beijing Yi Yi International Exhibition Co., Ltd. described the 2012 Changchun international fashion lifestyle exhibition held in hall 7 of Changchun International Convention and Exhibition Center in from October 1st to 7th.

It is understood that this exhibition takes the theme of "fashion and fine life" as the theme, and has five major zoning. It will adopt the first scene exhibition in China. Through the design of the scenery, the exhibition hall will be built into a miniature town which integrates business district, cultural area, park and functional area. It will combine the commodity display with the international urban landscape, and strive to perfectly display the inseparable relationship between city, people, commodity and fashion, so as to highlight the characteristics of fashion decorating the city and creating fine life.

According to Mu Hua, the international fashion show will explain the relationship between fashion and people, fashion and city, fashion and life in a unique fashion culture perspective, so as to convey the great influence of fashion on modern life and the multicultural value of fashion, so that the fashionable life and the urban culture can be integrated into one.

Mu Hua said that in the past two years, luxury exhibitions have been held in the first tier cities many times. However, there is a great difference between the luxury show and the trade show. As a direct facing consumer exhibition, luxury exhibition is not simply to build a booth, to display the exhibits, but to create a scene.

The main purpose of this kind of exhibition is to combine business with culture and enhance the taste of visitors.

Previous luxury exhibitions are standardized units, and the exhibition decoration and other aspects of fashion products do not match well.

To let luxury goods really release their cultural connotations, it will take a lot of thought to build the booth.

Of course, the design and design of the booth is also a highlight of the international fashion show.

It is reported that the international fashion show will have five exhibition areas: the theme of the A area is the Fifth Avenue, which mainly displays the high-end fashion brands, watches, handbags, jewelry, perfume and so on. The theme of the B area is the French Champs Elysees, which mainly displays wineries, wine utensils, galleries, art products, etc. the theme of C area is the Bund, Shanghai, which mainly displays fashionable articles closely related to daily life. The theme of D area is Central Park, mainly for tea break, business negotiation area; E area mainly displays yachts, helicopters, villas, rvans, etc.

Mu Hua emphasized that he hoped to establish a new scene exhibition with the help of this Changchun international fashion show.

Heritage and architectural symbols are used in the layout of the exhibition hall, so that the audience can immerse themselves in the world, so that they can see the world without going abroad.

The most important cultural symbol of the exhibition is "Triumphal Arch". "Triumphal Arch" is built in the middle of the exhibition square. There is a huge picture behind the Triumphal Arch, and "Triumphal Arch".

According to the introduction, the exhibition area of this international fashion show is 12 thousand square meters, integrating the booth into the famous street scenery in Europe and America, integrating the fashionable life and the urban culture. It is the highlight of this exhibition that "Downing street 10, Cape Town Ritz Hotel" and other famous street scenes "copied" into the exhibition hall.

According to the briefing, Bentley will show two limited edition luxury cars, Rolls-Royce will show a luxury car, Ferrari will also show two luxury cars.

Sun Guohua, vice president of the Jilin provincial council of China Council for promoting trade, said that the exhibition is the first international fashion goods exhibition in Jilin. This exhibition is not only a practical action to promote foreign trade development, but also a rich initiative to stimulate Jilin's consumer goods market and expand consumption, and it is also a guide to high quality lifestyle and fashion consumption.

Under the global economic downturn, many international luxury brands are optimistic about the Chinese market.

China

Growth is still strong, and these luxury brands are full of confidence in the Chinese market.

According to the preliminary plan, the international fashion show will be held in Changchun every year.

In addition, its organizing committee will make it a national luxury luxury brand exhibition, which is expected to be held in 3 to 4 cities a year.