The Brand Strategy Of China'S Textile Industry Is The Key To Speed Up Pformation And Upgrading.

< p > 2013 China International Cotton < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > meeting was held in Nanjing, Jiangsu.

At the opening ceremony, Zhu Hongren, chief engineer of China Ministry of industry and information technology, said that the textile industry, especially < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a >, should grasp the current economic development situation, accelerate pformation and upgrading, and cultivate new competitive advantages with independent innovation, brand quality, green ecology and international development as the core.

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< p > with the rapid development of China's economy and the continuous improvement of people's living standards, consumers have higher and higher requirements for clothing quality, style and brand. This is both an opportunity and a challenge for China's textile industry.

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P, founded in 1989, is a textile group company with thousands of employees. Its annual sales volume is over 100 billion yuan.

At present, the group's goal is very clear, that is, adhere to the brand development path, and create a Chinese clothing brand.

Its brand of blue dress is located in the city fashion business dress, before its counters, many consumers are repeat customers: < /p >

< p > a male consumer said, "it is mainly to choose a birthday gift for my mother, because I knew this brand when I was a child, and my mother knew this brand because the style was more original and the color was more beautiful."

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< p > a female consumer said: "I think his family's < a href=" //www.sjfzxm.com/ "target=" _blank "> clothes < /a > the color is very bright, and the flower pattern is also in line with the trend of summer this year, I think it should be very beautiful.

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At present, P has more than 150 stores in mainland China, and has opened branches in Singapore, Hongkong and Macao.

Twenty years ago, Xiao Wenjiu, chairman of the blue land group, resolutely lost his "iron rice bowl" in public office and founded his own business.

In China, all kinds of clothing brands are so dazzling. However, how does the blue land remain invincible in the fierce market competition?

Xiao Wenjiu said that the establishment of branding strategy is the key. Only when the brand is done well can enterprises have vitality.

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< p > Xiao Wenjiu said: "the domestic brand has been operating for such a long time, it is very clear and very aware of its own consumer groups and its own domestic consumer groups, which has some advantages over international brands.

Branding strategy contains a lot of enterprise value, is very rich, for example, design sense, packaging sense, including decoration and service must closely around the positioning, around the brand, can reflect its value.

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