The Trend Of China'S Shoe Enterprises "Flying Southeast Of Orders" Has Become More And More Obvious Recently.

The survey results of < p > Asia a href= "//www.sjfzxm.com/news/index_c.asp" > shoe industry < /a > show that since the outbreak of the financial crisis in 2008, with the manufacturing cost rising steadily, a large number of Chinese shoe enterprises have been snatched away by Southeast Asian footwear industry, and the trend of "order southeast flight" has become more and more obvious recently. But reporters found that compared with Southeast Asian enterprises, Chinese shoe enterprises still have strong attraction for orders. < /p >
< p > < strong > multiple factors led to the decline of orders < /strong > /p >
< p > industry analysts believe that the decline in export orders is mainly due to the rapid rise in domestic production costs. Coupled with the upward pressure on the RMB exchange rate, some export shoe enterprises have entered the stage of small profits, which is difficult to produce and operate. < /p >
< p > Chengdu a href= "//www.sjfzxm.com/news/index_x.asp" > leather shoes < /a > export enterprises are worried about the reduction of orders. "A" Luo Yan, product manager of the company, told reporters that in the past five or six years, the volume of Western European customers and orders had been lost by more than half. There are many reasons for the loss of orders in Western European markets. "The first is the rise in the cost of production," Luo Yan said. Our logistics costs are affected by the location of the enterprises. The raw materials purchased from Fujian and Guangdong are expensive to transport to Chengdu, and the transportation cycle is very long. In addition, footwear supply is now a buyer's market. If manufacturers want to satisfy customers' demand for continuous orders, they must find better quality raw materials and import them from abroad more often to further increase our cost. < /p >
"P" is also affected by rising domestic production costs. Guangdong, Qingyuan, a large foundry shoe factory Wan Bang shoe company gradually laid production lines to Southeast Asian countries. In 2011, the number of factories in India broke through the ten thousand people's Congress to direct the number of workers in Qingyuan factories. In 2012, thousands of workers were cut off because of declining production efficiency. < /p >
< p > the footwear exporters also have a headache for the change of the RMB exchange rate. "Last season's product quotations can also maintain a certain profit. In this season, the price of similar products has changed, because customers ask sellers to digest the losses caused by exchange rate changes, not to mention the risk of exchange rate changes in the payment cycle." Luo Yan complained. Less orders, and further erosion of the exchange rate. No wonder sellers' profits will go down. < /p >
< p > < strong > order not to go away < /strong > /p >
< p > in fact, orders are not being abandoned by Chinese shoe companies. < a href= "//www.sjfzxm.com/news/index_p.asp > > Zhejiang Wenzhou < /a > a shoe enterprise which mainly trades in OEM processing has nearly 1/3 products sold to European and American markets, but the enterprise has not been strongly affected by Southeast Asian competitors. "Last year, we had a British customer who placed his orders in Thailand, but he came back a few months later." Mr. Liao, manager of the International Trade Department of the shoe enterprise, told the reporter an interesting experience. < /p >
< p > this British customer has many years of cooperation with Mr. Liao's company. At the beginning of last year, a British producer gave 3 orders to Thailand because of a lower offer from a producer in Thailand, but the quality of the product provided by the other party was very dissatisfied with him, and eventually he continued to repair the old one with his old partner. < /p >
< p > Mr. Liao said he also knew that a Taiwanese owned enterprise had moved the factory from India to the mainland, but after a period of operation, it eventually withdrew because of management style and labor quality. "These newly rising shoe companies in Southeast Asia rely mainly on cheaper labor, and can only produce low value-added products at present. If customers have higher requirements for product quality, their labor cost advantages will not come out. " Mr. Liao analyzed. < /p >
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< p > because of this, most of the domestic vulnerable producers are small producers with low product positioning. In contrast, large enterprises with mature brands, excellent manufacturing skills and good service quality generally maintain good relations with European and American customers, and have not been robbed of large quantities of orders by other markets. < /p >
< p > Xu Changwen, a researcher at the Ministry of Commerce, thinks that although China's traditional advantages are gradually fading away, the accumulation of talents and the understanding of foreign markets for many years is far from the fact that these new competitors can catch up overnight, so there is no need to panic too much. < /p >
< p >, but Xu Changwen stressed that the current situation should not be taken lightly. "The government should provide the most convenient conditions for the export of enterprises." He said, "for example, our customs and commodity inspection departments are cumbersome for the inspection procedures of export enterprises, which have hindered the export of enterprises and increased the export cost of enterprises." In addition, we can not allow the appreciation of the renminbi to hurt the export competitiveness of Chinese enterprises. China should seriously study effective measures to control the exchange rate. < /p >