Four Principles Of Dress And Four Principles Of Collocation

Profit making principle

Display must help increase store sales.

Strive to win the best display position of clothing shops for the sales of main products.

Pay attention to recording specific display modes and displays that increase sales volume.

Constantly remind the store to show the benefits of merchandise display.

Display point principle

A good display point: facing the direction of the main stream, such as the high location of the wall and the line of sight, and the exhibition surface covered by the 65 degrees of radiation on the sides of the view, the booth of the main channel, the booth beside the cash register, etc., are good display points.

Promotional display points: the exhibition platform for the door, the tail area of the long wall display, and the booth between the two main channels.

Bad display points: warehouse (or workspace) entrance, poor lighting corner, deep shop bottom dead angle, too many intervals, deep shops and small spacing.

Attraction principle

We should concentrate our existing commodities in order to highlight the momentum.

Chen Li will fully display the style and interests of this brand.

Cooperate with space display, make full use of advertising products to attract customers' attention.

The use of irregular display rules for special promotion products can enhance the meaning of special offer.

Effective display

When customers are standing naturally, the scope of reaching their hands is about 60cm to 180cm from the floor. This space is the scope of effective display.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

In the above effective display range, the most accessible area is 80cm to 120cm space, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

The width of the most visible and the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.

In most stores, there are various ways of coloring display. The main principles are collocation and basic rules, and then improve the rules of the store.

As long as the purpose of displaying colors is to integrate and integrate the multicolored clothes in the store according to the law of colors, it is the most successful collocation to make the scenes look orderly and attract the customers' eyeballs.

The important thing is to use the factors of light and shade, strength, and size to plan, create the rhythm of the store with bright colors, and mobilize the mood of shopping.

Contrast collocation, mainly used for strong color, visual impact.

In this way, when displaying windows, it is important to enrich the collocation pattern of stores and regulate the atmosphere of stores.

Similar collocation provides customers with a sense of softness and tranquility.

It is a common way of collocation in most stores. It is important to pay attention to the difference of color brightness to enrich the effect of display.

Neutral color

This kind of collocation can bring people a steady and generous feeling.

It is the main collocation of men's clothing store. If we want to make the overall color become harmonious, we should use neutral color flexibly when hanging.