The Secret Of Success In Opening A Clothing Store: Improving Customer Trying Rate

Each product has its unique value and its needs.

Before marketing, we should not only find out the design concept and selling points and technological characteristics of every product, but also find out the requirements of each product and the target customers.

In this way, when we sell, we can help customers select the right products accurately and easily, so that customers can truly experience your deep professional standards and excellent service.

Not only that, the product is not only used to "see", but also for "wear", and good-looking products only wear comfortable, our customers will be able to accept our products.

Shopping guide wants to try on the product yourself. You can only feel it directly if you try it on yourself.

Some shopping guide friends often make a mistake, that is, just try to wear their favorite style, and at the same time, when they are recommending to customers, they will consciously or unconsciously recommend their favorite styles. As a result, their favorite styles are very familiar with themselves, and this style is also quickly sold out, and the products that they do not like will always become unsalable products.

Therefore, we must learn to try all the products, and at the same time, we should refine the selling points of each style so that we can make our products blossom.

As a fashion consultant for customers, not only do they need to know the selling points and professional knowledge of the products, but also understand the combination of fashion trend and fashion.

Many old customers like to pick up their guide when they are spending again, because the last time the saleswoman recommended clothes to her, she was very satisfied, and made her trust in the guide.

Shopping guides can often read some fashion magazines, understand some fashion trends and collocation knowledge, have a unique understanding of color and style, especially the overall collocation. This is a blank for many customers. If our shopping guide can give timely advice to customers, it can improve the turnover rate.

If we encounter two costumes that are suitable for customers, we should give customers priority to recommend cheaper prices, which will make customers trust you.

The reason for this feeling of trust is that people always think that "selling is better than buying", so when you recommend clothing with relatively high price to customers, they often mistaken that the salesperson is rushing to sell, but he is not buying it for him wholeheartedly.

When the two prices are all about the same, we recommend the stock to the customers first, which helps us effectively decompose the inventory pressure.

If he is a new customer, he must like to look around after entering the store. Ask this question. For such a customer, the guide must first dispel her doubts, tell her the brand situation, the situation of the shop, and then sell the product to him.

For the old customers, they can go straight to the theme, focus on new products, and skillfully recommend the ongoing promotional activities in the store.

Customers are also divided into fashion demand type and brand demand type.

Generally speaking, brand demand customers do not know much about products and fashion, and do not necessarily know what style they are suitable for. But they are more concerned about brands. Therefore, in the face of such customers, shopping guides can boldly recommend our products and encourage them to try on them. Generally speaking, the turnover rate of such customers will be relatively high.

How to deal with customers who are in fashion demand type who occupy most of the customers? These customers are especially aware of and concerned about the fashion trend of the season. They know what style and color they are suitable for, but their demand for brand is not very high.

In the face of such a customer, our guide must remember that we recommend two styles to most of them. If customers do not approve of our recommendation, we must not recommend another third styles, because it is easy for customers to feel sick.