10 Trends In Global Fashion Children'S Wear Market

Based on the latest reports of major brands and several media, the reporter summed up the 10 major trends in the global fashion children's clothing Market:

1. international luxury / light luxury brands have entered the market and ploughed children's clothing market.

The field of children's wear has attracted the attention of luxury brands since 1960s. At first, it could only see two Christian Dior and Ralph Lauren. Since 2000, Gucci, Fendi, Lanvin, Stella McCartney and Oscar de McCartney have expanded or newly developed children's wear product lines. At the same time, children's wear boutiques all over the world have mushroomed.

Among them, Burberry, as always, sat firmly in the first sale of luxury brand children's clothing sales. In the 2013/2014 fiscal year, sales of children's products amounted to 61 million 960 thousand dollars, accounting for 3-4% of the company's total sales.

Recently, Burberry has been heavily invited to invite Beckham's son Romeo as spokesperson for children's wear. Such a big hand really makes other brands less likely to catch up.

2. children's wear market is growing significantly in developing countries, especially in developing countries in Asia.

3. children's clothing online and offline sales are all hot. Online sales are more popular among consumers during the economic slowdown, and will continue to promote the development of children's wear industry. Online sales such as luxury children's clothing business Alex and Alexa's performance is also growing. This electricity supplier mainly sells more than 90000 pieces of Dior, Fendi, Burberry and Ralph Lauren.

No wonder, like Net-a-Porter, bought the name of Petite-a-Porter's children's clothing business domain in 2009, and the old Harrods store under the line also expanded the children's wear department store area to 66000 square feet (about 6072 square meters) recently.

4. there are more and more children's wear series or children's wear designers. The trend of children's wear design is mainly divided into children's design adult or parent child clothing, such as Burberry has launched mini-me, but many designers are strongly opposed to wearing small adults.

5. the safety and comfort of children's clothing is attracting more and more attention.

The toxicity of chemical dyes in textiles has been reported many times, natural organic

Children's clothing is becoming more and more popular. Especially in Europe, Japan and the United States, the demand for clothing made of organic cotton is more and more strong.

Six

Family consumption varies widely according to family income, and more investment in girls than boys.

7. high-end children's clothing has great potential. Sports / leisure sports children's wear has become a major trend.

High-end

More and more as a gift: the high-end children's wear brand Caramel Baby & Child (a party dress price marked up to 250 pounds) sales increased by 20% in 3 years.

Sportswear is also fashionable because of leading healthy lifestyles, especially helping kids lose weight.

8. children's clothing brand mergers and acquisitions will be more frequent.

In 2009, Ascena Retail Group bought Justice from DressBarn, the largest and most important acquisition in the children's clothing industry in 5 years.

In recent years, Chinese enterprises have also begun overseas mergers and acquisitions, such as the acquisition of American brand WP Evenflo Group Holdings, Inc., and the acquisition of Korea's largest Agabang&Company brand.

9. enhance the acceptance of brands in the minds of children through empowerment / cross-border.

For example, recently, many businesses have launched children's underwear and pajamas series, which have added a lot of added value to the original costumes based on cartoon characters. Successful cases include Barbie Princess Princess Bobbi and Spiderman nightwear Spiderman pajamas.

10. the influence of children's opinions on parents' purchase decisions can not be underestimated.

If businesses use advertising skillfully, they will definitely affect today's smart children.