Where Will The Advanced Customization Go In The Future Chinese Garment Industry?

Due to the fact that the domestic clothing advanced customization market is still in the initial stage of development, the shortage of talents is prominent, leading to the imperfect industrial chain. There are such problems as poor consumption experience, incomplete realization of the individual needs of consumers, and the lack of conceptual design.

Local brands get together to make presumptive business.

Under the influence of "closing shop tide", many local clothing brands realize that large-scale garments can no longer meet people's growing demand.

As a result of the consumption demand, the advanced customization business has been introduced.

The Henry brand, the brand of the top clothing of the British royal family, will also carry out all-round cooperation in the technology, technology and cultural concept, bringing the advanced customization business to a whole new height. The first custom clothing shop of the whole year category has been set up in Tonghua, Jilin, which is officially facing the market for customized business. The seven wolf wolf's "advanced business" has begun to officially enter the terminal stores.

The difference between domestic and international brand customization level

Although the number of brands that provide advanced customization business in China is increasing, compared with the advanced customization business of foreign clothing brands, the strength is still insufficient.

Compared with domestic and international custom made garments

After that, the domestic custom clothes only stay at the level of conveying the concept to consumers, and can not really meet the individual needs of consumers.

Take customized Western-style clothes as an example, designers of foreign clothing brands will collect data on the size, standing size, walking width, habitual posture of consumers before designing, while most domestic designers simply measure the basic data such as sleeves, trousers length and chest girth for consumers.

In addition, in terms of measurement, foreign clothing brands are usually manually measured by the craftsmen, while some of the domestic clothing brands are measured with 3D anthropometric instruments. The latter is more efficient, but because the machines perform uniform procedures, the measurement of detail data is not accurately measured manually.

Machine measurement results in the lack of personalized elements in clothing.

In addition, there are differences between domestic custom clothing brands in understanding consumer demand.

When foreign brands customize clothing, designers often ask about age, occupation, use occasions and favorite colors.

Some personality problems such as buttons, patterns and so on will even bring some photos to let consumers see the effect. Finally, we will make design proposals and make suggestions.

Domestic designers will only raise some basic questions about demand and use occasions, and will not offer too many suggestions for consumers.

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The shortage of accessories has also affected the standard of custom made garments in China. The clothing brand of foreign countries will be specially customized according to the creative needs of consumers. But in China, no manufacturer is willing to produce these unique buttons separately.

The key to reserve professional talents

At present, the domestic garment industry does not have a very clear concept of advanced customization.

Dyeing and weaving of Academy of Fine Arts, Tsinghua University

Xiao Wenling, Professor of design department, said that the advanced customization is based on the needs of consumers, and is tailored to tailor, design and hand stitching to form a unique and satisfying customer.

Such clothing is characterized by luxury, niche, personalization, high cost, exquisite fabric and detailed attention.

Nowadays, there are two custom-made custom-made garments in China: one is uniform clothing for enterprises and institutions, and the other is the personalized service provided by consumers in some short time.

To be more precise, this is a non standardized mass production mode.

"Non standardized mass production, though with the help of capital strength, has brought popularity and sales volume to the brand, but this is not really a high-end garment customization.

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Advanced customized products should give consumers a sense of "one coat is hard to find".

In fashion industry investor Shang Xinyu, the test of clothing advanced customization is the ability of designers and craftsmen to accurately grasp the needs of consumers on the basis of deep understanding of brands. Only in this way can the win-win situation be achieved between brand businessmen and consumers.

Although China's apparel advanced customization industry is moving towards luxury goods, it has a certain gap with international brands in terms of brand awareness, degree of internationalization and specialization.

Therefore, in order to truly integrate with the international market, we must pay attention to the reserve of professional talents so as to maintain the strength of further development.