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Brand Marketing Strategy Needs To Be Grasped.

2015/7/6 20:05:00 54

Clothing ShopSales SkillsBrand Strategy

Today's customers are no longer just satisfied with buying the goods they want, they also want to enjoy the joy of shopping.

Therefore, in order to cater for the customer's requirement, the shop must pay attention to the service attitude of the shop assistants, the color and lighting of the shop, in addition to considering its own format, scale, customer class and commodity space.

Shops should be designed to promote the efficiency of trafficking.

From the beginning of the reception of consumers to the packaging of goods, the collection of goods and so on, we must give the shop assistant appropriate space for activities so that these actions can be carried out in a timely and efficient manner.

In addition, the design of the display or packing table should also be taken into account so as not to allow guests to feel uncomfortable.

Commodity replenish and inventory management must also be institutionalized.

In addition to the appearance, most of the shops are almost solid buildings at present, so that it is very difficult when the need to be pformed, and the project is huge, time-consuming and laborious.

Therefore, shop equipment or structures should be designed as timely and highly variable designs or materials as possible.

The importance of safety is self-evident. This does not seem to need much explanation.

For a shop, the location of the store will directly affect the performance of the store.

To start a shop, we must first consider choosing a suitable location and business area, and we should also consider the good business in advance to determine the business policy.

Before opening a shop, first of all

Set up shop

The main customers' age, income, sex, occupation, consumption tendency, regionalism, work and rest rules and other factors make a clear judgement, and then analyze, and then set up shop based on these principles.

For example, at the same time, a shop that runs women's clothing, and the main selling target is aimed at family women or professional women or avant-garde girls, the style of shops should be different.

Different store locations (urban centers or rural areas) have different characteristics.

Shops should make full use of any media they can use to enhance publicity to consumers, so as to arouse consumers' desire for consumption and purchase.

Especially when passers-by can see it at a glance.

Storefront

In design, it must be more attractive.

The shop passageway design of the underwear shop is the most basic requirement for the decoration of the shop.

The best thing to do is to try to adopt the simplest way of doing things. Do not have too many roundabout surround.

There is a way to turn corners, ends of passageways, or long passages.

customer

Things.

In addition, although the width of the channel is restricted by the size of the shops, it is necessary to make full use of it, and at the same time, let the customers who are opposite to each other shoulder shoulder to shoulder.

If underwear can be displayed at a glance, easy to pick and buy, it will virtually promote sales.

Therefore, all display products should be oriented towards customers' easy to see, easy to choose and easy to buy perspective. Meanwhile, the products should be classified properly and placed neatly, so that consumers can find the items they want without difficulty.

Many competitors, in order to stand out, tend to work hard on the decoration of the shops and invest a lot of money.

Although decoration is very necessary, if it is not planned and blindly done, it is not advisable. After all, any investment for shops is to seek better returns.

Therefore, we must be cautious when investing.


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