Christian Dior Expands Its Business In Canada

Dior will expand its retail expansion business in 2015, including opening stores in Losangeles, Miami, Panama SOHO shopping center, Houston River Oaks and Mexico.

In fact, as early as June this year, Dior also opened its first independent store in South Korea, the largest flagship store in Asia.

The store is located in the Seoul luxury shopping mall, the six floor.

Christian Dior has always regarded North America as a key market, and today the brand opens its first independent store in Canada.

Meanwhile, the boutique of Dior Homme, Vancouver Hotel, British Columbia, Canada is also opening next door.

According to the company's information, the first retail boutique opened in Canada will operate separately.

Although the brand of ladies' handbags and accessories can be purchased at Holt Renfrew, a famous luxury department store in Canada, the opening of this store means that Canadian consumers can directly purchase Dior women's clothing series and any men's wear products.

For the current reason to focus on developing Canada, Pamela Baxter, President of Christian Dior advanced customization, said: "Canada is an important luxury market, mainly due to stable economic growth.

Last year, the highest household income increased by 15%, which is why more and more young people are well-off.

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She stressed: "in recent years, young men have become more fashionable.

They are all highly educated fashion frontiers and have strict demands on the products they choose.

Quality and craft are their highest expectations.

The rise of luxury sales in Canada is largely due to these new customers, which also made 2015 the best time for Dior and Dior Homme to open their first independent store in Canada.

With the opening of new stores and the renovation of existing stores, the luxury market in Vancouver has gradually increased.

Consumers in Asia represent the fastest growing countries in the world.

More than 40% of Vancouver's population is of Asian origin, most of whom were immigrants many years ago.

Dior and Dior Homme have strong brand presence in Asia. "

The interior decoration of this Canadian independent store reflects the design concept of Peter Marino at Dior flagship store in Montaigne Avenue, Paris.

The first floor is accessories, advanced jewels and watches. The two floor provides a garment series, evening dress, shoe track and a special VIP dressing room.

At the same time, the design also invited some modern artists to interpret the fashion elements of Dior.

For example, a very wide ceiling glass designed by Rob Wynne, a stainless steel and quartz cocktail booth designed by Damian Garrido, a bishop stool designed by India Mahdavi, and

Christopher Schank, Yoram and others also participated in the design.

Chief executive Sidney Toledano said at the time: "we have been expanding the Chinese market.

We will create the same service level, VIP room and more display space for clothing and shoes in China.

We will adopt the same strategy in China.

At the same time, we will expand on the basis of existing stores. We expect that the store area will grow at least 50% or even two times.

He stressed that diversification is the key to meeting the needs of Asian customers.

"This does not mean that we should open more new stores, but we need to expand the shops because we want to provide better services for our customers.

We are not seeking to shop rate, but to enhance sales and service quality. "

Dior, a LVMH holding company, has been eye-catching in recent years. As of the first three months of March 31, 2015, Dior brand sales recorded an increase of 21.3%, from 357 million euros in the same period to 433 million euros in the previous year, and 1 billion 287 million euros in the first nine months, up 15.6% from 1 billion 113 million euros in the same period of the previous year.