Canada'S Big Yoga Lululemon Came To Tmall Too Fast.

2015 the Tmall double 11 global Carnival has just come to a halt. Tmall has welcomed many famous brands. Only in the clothing category, there are lululemon, mammoth two yoga and high-end high-end brands in the outdoor area, which have opened Tmall official flagship store, bringing the world's top sports outdoor fashion products to Chinese consumers.

Tmall apparel continues to play the main force role in the past 11 years, creating a huge volume of pactions.

As the fastest growing category of clothing category, Tmall sports outdoor double 11 performance this year is amazing and has achieved good results.

Zhang Jianfeng, President of Alibaba Group China retail business group, said Tmall has now included hundreds of sports, outdoor, yoga and fitness international brands to provide consumers with a better and healthier lifestyle.

Aiming at the new middle class market, sports outdoor giants compete in Tmall. In November 18th, the official Tmall flagship store officially opened from yoga in Canada, bringing yoga, running, leisure, training and other types of products. Tmall stores will have a new product every two weeks, which will gradually be new to Canada, providing more choices for Chinese consumers. Lululemon

"Lululemon's global development strategy has been very cautious. Opening Tmall official flagship store is very important for lululemon to enter the Chinese market and publicize its brand."

Lululemon said that in the process of building a global logo brand, it is very excited to cooperate with Tmall, China's largest B2C online shopping platform. At present, Tmall is the only third cooperation platform for lululemon except the official website. We chose Tmall because Tmall has the same vision as ours: to build a high-end Online shopping experience for our customers.

To celebrate the opening of Tmall store,

The launch of the Tmall custom limited edition yoga mat is printed with the seal script "heaven, time, place, and people". It is a good opportunity to look forward to the opening of Tmall's official flagship store.

A double 11 battle newspaper from Tmall sports outdoor reveals the huge consumption potential of the domestic sports outdoor market: Double 11 days, Tmall sells 3 million pairs of running shoes, this figure exceeds the total amount of running shoes of the largest sports shoe company in the quarter. The famous brand Nike and New Balance only completed the trading volume of the whole day last 8 minutes, and the momentum of development is swift and violent.

Yoga has also become popular. On the day of double 11, Tmall sold 180 thousand Yoga pads and 150 thousand Yoga suits, and the total sales of yoga products increased 101% over the same period last year.

Although the threshold is high, there are many signs that yoga has already swept the globe.

Sales of American yoga pants have been flat last year, according to a NPD survey by market analysts, and a research data from Mintel, a global market research agency, shows that about 10 million people in China are currently participating in yoga exercises and are growing at three times the speed of the United States.

Tmall has promoted the 17 phase of the national sports Tmall sports lecture. At present, the famous outdoor sports brands both at home and abroad have been in Tmall, and have carried out in-depth cooperation with Tmall in the operation of e-commerce and offline activities.

Wang Fei, director of sports outdoor, said that at present, Tmall as the preferred platform for electric business and even exclusive cooperation platform at home and abroad.

Tmall has become an important position in brand building and marketing. More outdoor sports brands are launching new products in Tmall, including star and limited money.

Just recently, ASICS's new series of running shoes MetaRun started the world in Tmall.

It is worth mentioning that this year's Tmall sports course, created by Tmall joint sports outdoor business, has been published online for 17 times and is becoming more and more popular.

Tmall sports department chooses a theme for each period, invites different outdoor sports brands to set up online courses. At present, Decathlon, Cage, Vans and other sports outdoor brands provide consumers in Tmall platform.

In addition, online courses such as basketball position and equipment, running culture, street culture, surfing introduction and cross-country race will lead to more brand courses in the future. Tmall sports outdoor will promote the national sports and promote healthy life.

Lululemon has long taken a fancy to Tmall's huge Chinese new middle class group, which is very consistent with their own customer positioning.

Not long ago, Tmall has just announced that as of October this year, the number of Tmall T4 members listed as the highest level has exceeded 8 million, which is two times the same period last year. Their monthly consumption in Taobao and Tmall exceeds 4000 yuan.

The "globalization" of Tmall is not only attracted by high-end brands because of its strong reputation and strong sales, but also plays a more and more important role in brand building.

Tmall's outdoor equipment industry hall brand mammoth has just entered the Tmall platform, which can spread brand awareness and reputation.

Tmall sports outdoor double 11 performance is vigorous, yoga category growth 101%. Along with the wealth growth and the quality of life requirements enhancement, the domestic love sports, fitness fitness of the new middle class group is increasingly large, consumption demand is strong.

Liu Xiuyun, general manager of Tmall clothing, told reporters that Tmall's clothing and plates are very large. This year's intensive cultivation in men's and women's clothing, sports outdoor, bags and other industries has been steadily increasing, of which Tmall sports outdoor is a comprehensive effort, showing explosive growth.