The Parent Company Is Not Affected By Warm Winter And Its Performance Is Rising Linearly.

If we talked about the past 2015

The most memorable thing is probably the beautiful secret show of Vitoria.

This global visual feast is not only about cheering, but also the vision marketing of the virgin parent company.

Because of this scene

From the very beginning, until now, it has been a model. Under the influence of Vitoria's secret, its parent company L Brand Inc continues to shine in the background of other retailers complaining about the impact of warm winter.

At the same time, its PINK, Bath&Body Works sales.

And personal care products are also affected by abnormal weather.

According to preliminary data, in December, the group's net sales amounted to US $2 billion 415 million, an increase of 9.4% over the same period last year of 2 billion 207 million US dollars, while the net sales in the first 48 weeks to January 2, 2016 rose to 11 billion 343 million US dollars from last year's 10 billion 671 million US dollars, an increase of 6.3%.

Leslie H.Wexner, chief executive of L Brand Inc group, said that in the past December holiday season, it was the strongest December in group history. In the holiday season, the Group recorded a 8% growth in same store sales.

In the first five weeks of January 2, 2016, Vitoria's secret store sales rose 8% year on year, and Bath&Body Works also grew by 6%, an increase of 3% and 5% over the same period last year.