"Amazon Effect": How Do Most E-Commerce Experiences Come From?

The key to creating a B2B e-commerce experience similar to Amazon is to always consider issues from the perspective of customers. If the value you convey to customers is exactly what they expect from the typical B2B online shopping experience, and they understand what consumers want to obtain on the website, then you are building a successful B2B e-commerce channel in your own unique way.

The reporter learned from the recent reports of foreign media that although many B2B enterprises now provide E-commerce channel But when it comes to consumers“ Amazon effect (Amazon Effect) "has set a high threshold for enterprises. Amazon has set up online procurement process, and many B2B enterprises are trying to catch up with Amazon.

Maybe everyone has bought on Amazon. Product details and prices are available. Product recommendations are personalized and set according to user purchase records; Delivery is usually free and fast; From website navigation to purchase operation, the overall user experience is simple and intuitive.

Recently, Internet Retailer, Oracle and market research companies Forrester Research At the seminar jointly attended, Andy, B2B e-commerce analyst Hoar suggested that the Amazon effect has a greater impact, which has put pressure on enterprises to improve their user experience.

In fact, 92% of B2B buyers mainly use Amazon for purchase research, and 82% of buyers say they do purchase on Amazon. However, Hoar quickly pointed out that these buyers generally purchase office supplies and other products, rather than relatively professional products. But don't forget that B2B buyers often experience Amazon services, so they may expect the same experience when shopping on other B2B platforms.

Recently Amazon launched the B2B platform Amazon Business， This is terrible news for many manufacturers and distributors, some of whom have not even invested in B2B e-commerce solutions.

For those enterprises that have invested in e-commerce solutions, there is an opportunity to distinguish between consumer experiences - that is, the more like Amazon, the better. When B2B enterprises are required to compare their B2B e-commerce experience with their direct competitors, 46% of them think that their experience will be better, and 36% think that they are on a par with their competitors; However, when asked to compare their own e-commerce experience with that of Amazon, only 20% of enterprises said that their own e-commerce experience was better, while 63% overwhelmingly believed that their e-commerce experience was worse than that of Amazon.