Chanel Acquisition Of French High Scale Sheepskin Workshop Richard Seeks New Ways

French classic luxury brand Chanel recently announced that it has acquired the majority stake in the French high scale sheepskin workshop Richard to ensure that its brand leather products are well used.

According to reports, the family Richard sheepskin workshop, founded in 1852, is located in Millau area, Aveyro Province, France. It is famous for its exquisite leather products. Its products are usually decorated with metal, pearl, printing, lacquer and roller technology.

General manager Xavier Richard has more than 30 years of experience and 40 employees.

The export proportion has reached about 60%.

Richard specializes in making two kinds of Lacaune and Entrefino sheepskin skins, which are Lacaune and Entrefino. The most typical one is Chanel quilted leather.

At present,

It has become one of the most important suppliers of Chanel, especially with small leather products.

From the supply of leather gloves and clothing, the workshop gradually turned to shoes and leather products.

As early as 2012, Chanel bought glove workshop Causse in the Millau area, and another top 150 sheepskin workshop Bodin-Joyeux in nearby.

Chanel is eager to break through the unique technology and capacity of core products.

Also in 2012, the brand also acquired the Scotland cashmere knitting workshop Barrie.

Barrie has made two color cardigan and other styles for Chanel.

It has been more than 25 years old.

Bruno Pavlovsky, President of Chanel fashion department, believes that the acquisition will strengthen the brand's leather production chain and establish an Millau leather expert group to provide inexhaustible vitality and support for the sustainable development of the Chanel leather sector.

Chanel plans to revitalize the Lacaune sheepskin department and increase innovation in the future. (Richard sheepskin leather tanning technology helps Chanel develop new methods for vegetable synthetic tanning agents).

It can be seen that European luxury group is moving towards a new height in pursuit of raw materials and technology in order to produce high profit luxury goods.