China's Trend In The First Half Net Profit Increased By 65.06%, Electricity Revenue Increased By 88.7%

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The latest performance report released by enterprise China today (August 17th) shows that in 2016 1-6, China achieved 650 million yuan in operating income, an increase of 9% compared with 597 million yuan in the same period last year, and realized net profit of 478 million yuan, a 65.06% increase compared with the same period last year, and a gross profit of 372 million yuan, up 8.1% from the 344 million yuan in the same period last year.

Reporters in this interview learned that with China's trend series

The increase in the average selling price has shown signs of recovery in sportswear consumption.

In particular, the Chinese government has promulgated a series of policies supporting sports development to promote public health and fitness level, and believe that these policies will improve the consumption level of sports apparel and further promote the recovery of the industry.

Research fellow Mari also said before that the trend of China has changed the business mode of KAPPA brand in China after experiencing the downturn in the past few years. From the supply chain, terminal retail to the brand end, it has achieved initial results.

With the successful bid of the Winter Olympic Games and the arrival of the China Football Association reform and Beijing's bid to host the 2022 Winter Olympic Games, the future growth of KAPPA business will continue.

The reporter noted that Chen Yihong, chairman of China trend (Group) Co., said today that in the first half of 2016, under the brand + retail business mode, through in-depth study of the current situation and prospects of the domestic consumer market, China's trend of retail channels were combed and widened. As of the end of June 2016, the total number of Kappa brand stores reached 1282, representing a 15 increase over the end of last year.

Among them, the number of retail outlets operated by self operated retail subsidiaries amounted to 419.

In addition, Kappa brand children's wear business has been developing steadily. The income in the first half of this year is RMB 33 million yuan, which accounts for 6.5% of China's regional income.

As of the end of June 2016, the number of children's wear shops was 216, and it is expected to maintain a relatively stable shop opening trend at the end of this year.

As of the end of June 2016, China's trend business revenue grew 88.7% over the previous year and gross margin was about 60%.

The group's e-commerce has been successfully pformed, and the structure of its products has been optimized. The online sales platform is mainly based on the new products sold during the season, which has greatly improved the profit margins.

At the same time, the group has intensified efforts to develop e-commerce products for special purposes, enriching online products and increasing consumers' desire to shop online.

Chen Yihong also pointed out that the trend of China will ensure that the main business is steadily moving forward, while developing the "two wheel drive" development pattern with sportswear and investment as the subsidiary.

In its semi annual report, reporters also noted that in the 1-6 month of this year, China realized a net profit of 437 million yuan, an increase of 64.3% over the same period last year.