"Poor Nike, Rich ADI"? Where Did This Come From?

"Poor wearing Nike rich ADI" is a passage many years ago.

Why do we have such a statement?

"Poor Nike, rich ADI" many people have heard of it when they were at school. At that time, the origin of this sentence came from the lyrics of the lyrics of "rap" which were very popular with the earth.

In fact, when many people are buying shoes, they will not hesitate to choose Adidas between the two brands. This is because at least they can not say that they have no money.

And because of the same technological content.

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Because of market reasons, the discount rate is all the same.

Big, so the same money can buy Nike high cost performance.

Therefore, this is also caused by the price difference, on the surface it can look like "poor Nike rich ADI".

Second, the timing of the two brands is different.

In the early 70 and early 80s, Adidas almost monopolized the whole shoe market.

It was earlier that ADI added to the Chinese market, and Nike was in a weaker position.

So in the early days, the reputation and brand value of domestic Adidas were much higher than that of Nike.

Therefore, there will be a "poor wear Nike rich wear Adidas" paragraph, so this sentence does not mean Nike poor, but some people feel that Adidas has more brand culture and stories, and dress more carefully.

Sometimes this feeling is like the design of the keyboard we usually use. In fact, the arrangement sequence of keyboard letters is actually not optimal, and some people want to replace the existing ones with better designs, but fail.

Sum up a sentence: early access to the market will have congenital advantages, the big Hengda strong Heng Qiang.

On top of that, the two brands in popularity are almost identical.

Besides, the products of the two sports brands are also different.

Another important reason is the evaluation of consumers' word of mouth. For example, they feel that Nike's quality is slightly less than that of ADI.

And the poor Nike, rich ADI, means the technical gap between the two brands.

Moreover, it is also different in terms of sales means. For Nike, a series of promotional activities will be carried out to improve sales volume of its own products, so as to promote consumers' desire to purchase by selling discount.

However, ADI is not the same. ADI did not sell products through promotional activities, so there is a saying that "Nike is poor and rich wear ADI".

However, in real life, this sentence is groundless, just an anecdotal piece.

If there is any scientific basis for this sentence,

We can only talk about their technology and pricing strategy.

And with the continuous development of the brand, Nike is also constantly enriching its own corporate culture and details. Nowadays, it is difficult to make a clear judgement about who Nike and Adidas are good or bad.