Suning Supermarket Held Pet Pet Business, Pet Economy Is Now...

It is reported that in June 1st, a large outdoor pet blind meeting will be held in Zhongshan Sports Park, Nanjing.

The event was organized by Suning supermarket, and the Suning supermarket and its pet owners formed an advertising alliance to create a blind date party for pets.

At the scene of the event, Suning supermarket will create exclusive paradise for playthings, and Suning mascot, lovely Scotland Ning will also turn into an old lover.

Those dogs who successfully hand in hand will also hold a pet wedding in Suning supermarket.

On the same day, there will be exclusive pet photographers photographing dogs.

The event not only arranged blind dates for pet lovers, but also opened a professional pet class, and invited professional pet lecturers to explain to you about pet knowledge and exchange experience.

In addition, the other highlight of the event is to create a pet food paradise, the pugclaw cafe, a lot of pet food waiting for dogs to taste, from snack to staple food, from home to import, the owner of the hands-on hands-on food can also personally eat the DIY taste to dogs and dogs.

In addition, the Suning supermarket pet shop online also held activities in the same period to boost pet economic development.

Pet economy

Pet economy is accompanied by new lifestyles and consumption habits. It is easy to find that pet raising has become a common way of spiritual support nowadays.

On the one hand, people's income has increased gradually, which laid the foundation for the rapid growth of pet consumption. On the other hand, the increasing number of single people and the aging phenomenon are becoming more and more serious.

According to the white paper of China's pet industry in 2018, the scale of pet market in China has reached 170 billion 800 million yuan, which is nearly 5 times larger than that in 2012. The pet economy is becoming more and more popular, and the scale of the industry is expanding and improving.

The white paper on China's pet industry published in 2018 also includes information on the status quo of pet industry, pet living, food, supplies, medical consumption and other related information in 2018.

The white paper shows that in 2018, the number of pets in China's cities and towns was 73 million 550 thousand, and the total number of dogs and cats was 56 million 480 thousand, accounting for 76.8%.

There are 91 million 490 thousand dogs and cats in the whole town. The average annual consumption of pet owners is 5016 yuan, which is 15% higher than that in 2017. The average annual consumption of pet owners is 5580 yuan, which is 1269 yuan higher than that of the owners of pet cats.

In the future, the market space of China's pet industry will further expand.

With the growing popularity of pet economy, the demand for pet products and services has also been increased.

Pet food and pet care are attracting much attention in the 7 subdivision tracks of the pet industry chain.

Among them, pet food accounted for 33.8% of the domestic pet economy, followed by pet medicine, accounting for 22.9%.

However, supply is mainly dependent on foreign goods.

According to the new figures, the share of Mars Inc in the pet food market in China is as high as 76.4%, and the competitiveness of domestic brands is obviously insufficient.

At the same time, the expansion rate of domestic pet medical industry is obvious, but the dependence on foreign products is still very large. The market share of imported products such as pet vaccines and veterinary drugs is nearly 90%.

Although the domestic pet industry has many limitations, the industry itself has obvious economic growth points, and the business mode is more diversified.

Publicly available data showed that in 2018, the domestic pet industry was able to finance 32 times in the cautious capital market.

Moreover, in recent years, the market acceptance of domestic pet brands is also improving. People not only stay in simple pet food and medical consumption, but also break the track of insurance, beauty, training, photography, foster care, funeral and other pet industries.

Pet chain stores gradually scale and specialization.

With the continuous development of the domestic pet industry, a large number of scale, professional and reliable pet chain brands have emerged, and more and more shopping centers have also chosen to introduce their pet chain stores.

The shopping centers in Nanjing mainly introduce large scale pet chain stores, such as Miss meow cat Pavilion, MI Nuo cat house, diamond pet club and so on.

In addition to selling all kinds of pet products, it also provides beauty, bath, swimming, foster care, tooth cleaning, pet paradise and many other services. Pet shops are also moving slowly from street shops to shopping center shops.

Many chain pet stores, such as Xiao Pei pets, have laid down the "Online + offline" synchronous operation strategy, creating a convenient and efficient pet chain store under the line, providing a one-stop pet service chain from pet beauty care service, pet merchandise retail to pet foster care service.

Online synchronized sale of pet products and intelligent hardware, a full range of perfect pet service system, greatly improving user experience and store operation efficiency.

In the future, the domestic pet industry will continue to maintain a high growth trend, and China will even catch up with the United States and other countries to become the world's first largest market.

Pet themed brand shops, restaurants, cafes, photo studios and other formats will continue to emerge, and the associated industries will also have huge development space. Pet IP, pet comics, pet games and so on are likely to become new commercial outlets in the future.