Fashion Enables Us To Start Again! 2020 Shengze Fashion Week Will Start On June 16

On May 8, the press conference of 2020 Shengze Fashion Week and the 7th Jiangsu (Shengze) Textile Expo Cloud Exhibition was held in Shengze, Jiangsu. The reporter learned from the meeting that "2020 Shengze Fashion Week and the 7th Jiangsu (Shengze) Textile Expo Cloud Exhibition" (hereinafter referred to as Shengze Fashion Week) will be held on June 16-19, 2020.

This will be a grand event of the collision between classical beauty and modern fashion, and the fusion of oriental fashion and world culture. At that time, big data, cloud platform and other innovative carriers will help the 2020 Shengze Fashion Week to speak to the global fashion industry.

At the press conference, Wang Yibing, member of the Standing Committee of Wujiang District Party Committee, secretary of the Party Working Committee of Wujiang High tech Zone, secretary of the Party Committee of Shengze Town, secretary of the Party Working Committee of China Oriental Silk Market, Zhang Jianhua, deputy director of the management committee of Wujiang High tech Zone, deputy secretary of the Party Committee of Shengze Town, director of the management committee of China Oriental Silk Market, Wang Jun, member of the party committee and director of the party and government office of Shengze Town, Sun Jianhua, Director of China Oriental Silk Market Management Office, Yang Jinchun, Executive Vice President of China Garment Association, Li Bo, Deputy Director of China Textile Information Center, Xie Fangming, Full time Vice President of China Fashion Designers Association, Xie Ming, Honorary President of Jiangsu Textile Industry Association, and Ru Min, Secretary General of Shanghai Fashion Industry Development Center , and representatives of about 50 media units attended the meeting. The meeting was presided over by Wang Jun.

Seeking opportunities in danger, enabling the transformation and upgrading of the millennium silk city with "fashion"

Shengze is one of the four major silk cities in China. In the context of the construction of the Yangtze River Delta Ecological and Green Integrated Development Demonstration Zone, Shengze insists on opening up and starting again, strengthens Internet thinking, creates a fashionable international city, and comprehensively speeds up the construction of a fashionable city led by innovation.

Wang Yibing, Member of the Standing Committee of the Wujiang District Party Committee, Secretary of the Party Working Committee of Wujiang High tech Zone, Secretary of the Party Committee of Shengze Town, and Secretary of the Party Working Committee of China Oriental Silk Market

In his speech, Wang Yibing said that Wujiang High tech Zone (Shengze Town), as an ancient silk town, a famous textile city and a fashionable city, has built a complete textile industry chain "from a drop of oil to a piece of cloth" and "from a piece of silk to a brand", forming a development trend of 100 billion level industries, 100 billion level markets and 100 billion level enterprises, In 2019, Shengze Town ranked the ninth among the national top 1000 towns with comprehensive strength.

In recent years, the innovation leadership of fashion textiles in Shengze Town has been significantly improved. Carrier platforms such as the national advanced functional fiber innovation center have created an industrial "plateau" and an innovation "peak", strengthening the basic support of the fashion industry; Shengze's world setting platform, designer team and design enterprise incubation have inspired the fashion gene of Shengze, the silk capital, and built a distinctive brand and global industrial landmark of "new fashion cluster in the south of Wujiang", so that Shengze Textile will continue to lead the country and strive to lead the world.

Zhang Jianhua, Deputy Director of the Management Committee of Wujiang High tech Zone, Deputy Secretary of the Party Committee of Shengze Town, and Director of the Management Committee of China Oriental Silk Market

At the press conference, Zhang Jianhua said that the theme of this Fashion Week is "Silk Charm East, Fashion Prosperity", which gathers silk culture, textile industry cluster and fashion creative design resources to achieve mutual benefit, win-win and collaborative innovation in the upstream and downstream of the industrial chain.

Shengze Fashion Week has received strong support from industry associations and institutional leaders such as China Textile Industry Federation, China Garment Association, China Textile Information Center, National Textile Product Development Center, China Fashion Designers Association, Jiangsu Textile Industry Association, Jiangsu Fashion Designers Association, Shanghai Fashion Industry Development Center, etc. The Fashion Week will enable the textile industry to graft fashion creativity and popular fabrics to connect with diversified design through the deep linkage of "show, exhibition, competition, conference and business" and the multi-dimensional interaction online and offline, and help Shengze Textile climb to the high-end of the value chain.

Sun Jianhua, Director of China Oriental Silk Market Management Office

Sun Jianhua When introducing the schedule and highlights of the event, he said that the Shengze Fashion Week will last for four days, with many activities and high standards. At that time, there will be seven fashion release shows, four fashion cloud live broadcasts, four fashion design events, two industry forums, and one textile cloud exhibition, presenting "the opening ceremony competition for design awards, the gathering of fashion release show masters, and the" cloud " Elements run through the whole Fashion Week, talk about the new development of fashion based on the industry, and start a new journey at the closing ceremony.

At the meeting, Executive Vice President of China Garment Association Yang Jinchun He said that during this fashion cycle, an enlarged meeting of the members of the Industry Development Committee of the China Garment Association and a joint meeting of the heads of the National Garment Industry Association (Commerce) would be held. This is the first industry conference held by the China Garment Association after the epidemic, and it is also an important annual industrial cooperation and exchange platform. At that time, the principals and some entrepreneurs from the clothing associations of all provinces and cities across the country will carry out discussions from multiple dimensions such as regions, resources, advantages and difficulties, policies and suggestions, industrial chain synergy, sustainable fashion, and joint cooperative development.

Deputy Director of China Textile Information Center Li Bo It was introduced at the meeting that the second China Fashion Design Competition held during Shengze Fashion Week showed three highlights compared with the first: first, the number of entries doubled, second, the theme of fashion trends was clear, and third, the level of entries was significantly improved. China Fashion Design Contest has been held for two consecutive years with Shengze, aiming to fully integrate the fashion resources and innovation advantages of industry organizations and industrial clusters, and build a bridge between Shengze high-quality fabric enterprises and excellent designers and brand resources.

Full time Vice President of China Fashion Designers Association Xie Fangming He said that in order to cooperate with the construction of Shengze Fashion Week, Shengze and the China Association of Fashion Designers established the China Shengze Fashion Innovation Promotion Center to jointly formulate the five-year action plan for Shengze Fashion. This time, the original staff of China International Fashion Week will play the role of Shengze Fashion Week, introducing three designers of China Fashion Design Golden Summit Award, including Zhang Zhaoda, Pan Yiliang and Chen Wen, and six Chinese top ten fashion designers, including Xiong Ying, Fu Wenjie and Gao Caiping, to ensure the release level. In addition, there will be new designers to release.

At the meeting, Honorary President of Jiangsu Textile Industry Association Xie Ming He said that Shengze Town is the most important textile town in China, with a complete industrial chain from chemical fiber - weaving - dyeing and finishing - final products, and is the "Silicon Valley" of fabrics. The student design competition of Jiangsu clothing colleges has been successfully held for 17 years, which is one of the most influential activities in Jiangsu. The contest held in Shengze is the most enthusiastic one. The contest will build a bridge between Shengze and various colleges and universities in Jiangsu Province for the docking and cooperation of fashion education, so that excellent design colleges and design talents in the province can grasp the trend of fashion from fabric design, and further promote the development of Shengze fashion industry.

On site, Secretary General of Shanghai Fashion Industry Development Center Ru Min It was stated that the first Silk Fashion Development Summit Forum of the Yangtze River Delta Fashion Industry Alliance would be launched in the 2020 Shengze Fashion Cycle. The forum set two themes for discussion, "Silk Industry Development: Opportunities and Challenges for the Integration of China and the West" and "Data Technology Enables New Development of Silk Fashion -- On Big Data and AI Intelligent Application", In addition to inviting Shengze local well-known brands, representatives of new Chinese clothing enterprises and senior industry experts will also be invited to discuss the overall positioning and development trend of silk in the future clothing industry.

Shengze Fashion Week: multi-dimensional linkage of five major sectors of "show, exhibition, competition, conference and business"

The reporter learned that "2020 Shengze Fashion Week" will be based on a long history of silk culture accumulation and textile industry foundation, and help textile enterprises solve online procurement and marketing problems under the epidemic with "fashion+tradition".

It is reported that in terms of "show, exhibition, competition, conference and commerce" linkage, the sponsor will further extend the industrial chain around Shengze's industrial positioning of "technology, fashion and green".

"Show" section We will join hands with top domestic designers, such as Jinding Award designers and top ten designers, gather cutting-edge designers and local designers to work together, and let the original Shengze high-quality fabrics merge with creative design through the wonderful fashion feast.

"Exhibition" section Relying on the mode of "cloud exhibition, cloud live broadcast and cloud release", we will plan four online exhibition areas of "textile fabric clothing brands, functional technology fabrics, women's fashion fabrics and recycled environment-friendly fabrics", which will integrate display, communication, procurement and other functions, break the limitations of time, space and other aspects, and achieve coordinated development of fashion week online and offline.

"Competition" section By holding domestic top fashion design events, such as the Second China Fashion Design Competition, the 2020 "Shengze Cup" Jiangsu Fashion College Student Design Competition, etc., we will gather elites and new figures in the fashion industry, strengthen the integration of industry and education, promote school enterprise cooperation, build a bridge between the origin of fabrics and designers, and promote the joint development of the upstream and downstream of Shengze's industrial chain, Accumulate talents for Shengze to build a "fashion city".

"Meeting" section We will carry out industry related forums and conferences, integrate industry channel resources, discuss industry status, trend, cooperation mode, high-quality development path, etc., strongly invite industry leaders to share the latest dry goods, strengthen the breadth and depth of Shengze Fashion Week, and enhance the attention and influence in the fashion industry.

"Business" section This Shengze Fashion Week will focus on the industrial positioning of "technology, fashion and green", take fashion design as the pen and popular fabrics as the paper, promote the real-time interaction between offline fashion activities and online cloud exhibitions, and further promote the industrial fashion leadership and market commerce docking.

Cloud exhibition: more than 200 Shengze textile enterprises from Hengli, Shenghong, Huajia and Fuhua Family gathered online

As an important window for Shengze textile industry to show to the world, "Jiangsu (Shengze) Textile Expo" has experienced six sessions of precipitation, and its influence has spread from Jiangsu to the whole country, and has received extensive attention from the Chinese textile industry and various national media.

As an important part of Shengze Fashion Week, this year's exhibition will, for the first time, use the "cloud" model to graft "fashion" elements, promote the deep cross-border integration of "Internet+textile", and inject new vitality into the development of the industry.

It is reported that during the event, cutting-edge technologies will be introduced, the real economy will be moved to the "cloud", cloud video/photo live broadcast will be provided, the content will be linked to the audience through professional online live broadcast, online communication, interactive communication and other ways, and cross-border co creation and in-depth dry goods content gathered with authoritative voice will be used to form online release shows, live broadcast shows, etc., which will be supported by traffic, Triggering a greater volume can be described as a combination of strong forces and innovation, so as to meet the needs of display publicity, information transmission, user interaction, data analysis and other aspects, and break through the time and space constraints of communication.

Since its launch in early April this year, leading domestic textile enterprises such as Hengli Group, Shenghong Group, Huajia Group, Fuhua Family and others have responded in succession and have settled in the cloud exhibition platform.

Especially in the cloud exhibition, more than 200 Shengze enterprises are preferred to gather online, relying on four theme exhibition areas, namely "Talk East" (textile fabric clothing brand area), "Now Future" (functional technology fabric exhibition area), "Women's Beauty" (women's fashion fabric exhibition area), and "Sustainable" (renewable environmental fabric exhibition area), to display tens of thousands of domestic and foreign fashions, boutiques For popular fabrics, purchasers can choose the exhibitors and exhibits they want to watch to participate in the interaction, and communicate with exhibitors online at zero distance; For intended fabrics, purchasers can access the daily live broadcast entrance to learn more details, and can also purchase online with one button, which is convenient and fast.

In addition, this Cloud Expo also joined hands with Dongfang Cloud APP, Shengze Design World Live Space, POP Global Trends and other platforms to further help Shengze fabric enterprises and merchants to bring customer expansion, and comprehensively demonstrate the high-quality innovative and creative development achievements of "Shengze Fashion".