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Genius Mothers And Four Universities Held A Public Benefit Show, And The Public Benefit Plan Of "Intellectual Drawing Intangible Heritage" Lit Up College Students' Fashion Week

During the 2025 China International Fashion Week for College Students, the China Women's Development Foundation and the China Fashion Designers Association, together with the China Women's College, the Beijing Institute of Fashion, the Academy of Fine Arts of Tsinghua University, and the Beijing Film Academy, held a series of activities of "Dating Genius Mothers · Public Welfare Fashion Show".
At the event site, the China Women's Development Foundation and the Beijing Film Academy jointly launched the "Intellectual Drawing Intangible Cultural Heritage" public welfare plan, which will give full play to the educational resources and creative advantages of the Beijing Film Academy, carry out the digital empowerment of intangible cultural heritage, including image creation, artistic innovation, creative reconstruction and other cutting-edge art design methods, and open the dialogue between tradition and the future with innovative expression, Promote the modern inheritance of intangible cultural heritage skills. At the same time, the "gifted mother" public welfare project will serve as a public welfare front-line sample of college students' intangible heritage project practice and academic research, help students integrate academic theory and cultural practice organically, and enhance academic accumulation and practical experience. The two sides will jointly explore a new path of innovative development of "intangible cultural heritage+digital+women" through resource integration and complementary advantages, so as to inject young power into cultural heritage.

Looking back to 2024, the China Women's Development Foundation and the China Fashion Designers Association jointly launched the "Dating Genius Mother · Intangible Cultural Heritage Revitalization Public Welfare Plan", which attracted the active participation of the first 15 art colleges and universities. After a year of exploration and practice, the project team led many colleges and universities to go deep into Guizhou, Yunnan, Qinghai and other places to enter the "genius mother dream workshop", tap the connotation of intangible cultural heritage, enable design innovation, and incubate a series of outstanding achievements.

In the activity, young designers from Beijing Film Academy, Academy of Fine Arts of Tsinghua University, Beijing Institute of Fashion and China Women's College, inspired by Shandong Lu Brocade, Qinghai Panxiu, Guizhou Sticky Paste Dyeing, and Yunnan Lahu costumes, created 49 sets of intangible cultural heritage fashion costumes with both traditional heritage and modern aesthetics, and made a stunning appearance in public fashion shows.

On the catwalk show, 11 "genius mother" craftsmen from Guizhou, Qinghai, Hubei and other places, dressed in their hometown's national costumes, performed together with fashion grandma and college student models, demonstrating the perfect integration of intangible cultural heritage skills and modern fashion.

The activity site also set up a new achievement exhibition of intangible cultural heritage, a public market and a handicraft experience class to attract public participation, providing a new platform for handicraft women to display and generate income.

Dong Kui, Vice President and Secretary General of China Women's Development Foundation, Yang Jian, Executive Chairman of China Fashion Designers Association, Lu Hua, Member of the Standing Committee of the Party Committee of Beijing Film Academy and Secretary of the General Party Branch of Huairou Campus, and other guests, as well as students from many universities and female representatives of intangible cultural heritage handicrafts from all over the country, attended the event.
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