How Should Shoe Dealers Pform?

In the face of fierce market competition, most shoe dealers feel unable to extricate themselves. If this situation is not improved, many dealers will face the danger of going out. I believe that in the final analysis, we should be able to adapt to the trend of the times and change.

     一、转变观念：

"Concept decides behavior, behavior leads to result". In the process of shoe dealer pformation, concept pformation is very important. At this stage, shoe dealers generally have the following mistaken ideas, which must be changed and improved.

1, wholesale complex: most dealers hold nostalgia complex. They yearn for the golden years before "delivering money hand in hand," and the usual practice of distributing goods, credit support and so on, worry about their gains and losses and fear their hands and feet.

2, short-term behavior: most agents think that brand is factory, brand promotion is a factory matter, has nothing to do with oneself, "do not concern oneself, hang on high", oneself only busy making money, making quick money, lack of long-term plan;

3, credit crisis: some dealers do not have enough sense of good faith management. They only care about the immediate interests. They exaggerate the fact that investment is not enough, which is easy to hurt the enthusiasm of dealers and cause the credit crisis of dealers.

4, the lack of system: now the shoe dealers are mostly private bosses, generally lack of internal management system, mainly rely on family feelings, feelings and unwritten rules of conduct to maintain; lack of a complete set of standardized external policy system, the boss's oral commitment is prevalent.

5, cronyism: many private bosses rely on relatives and friends to manage and manage businesses. They do not trust or reuse foreign employees, but do not retain talents.

      二、加强学习：

On the whole, the cultural level of shoe dealers in China is generally low at the present stage, and there is little understanding of modern marketing and business management knowledge.

1, reading, reading newspapers and watching TV: most Chinese bosses do not read large business management books, but learn and manage from reading newspapers, watching magazines and watching TV.

2. Take part in the accelerated training course of modern management and management. Now, many colleges and training institutions run the "manager (president) training course". Although the fees are not expensive, the harvest is not small.

3, hire a consultant company: hire a professional consultant company to manage pulse and ask questions for your business management, and also tailor some training courses for your company so that your dealers can participate and change accordingly. This is a good choice to optimize the dealer team.

     三、吸纳人才：

At the time of increasing the strength of the shoe dealers and the expansion of the size, we must pay attention to the absorption of talents, to appoint people and to set up a human based concept, which is a long-term development plan for the shoe dealers.