First Tier Brands Collectively Raise Prices, Luxury Goods Prices Narrowed At Home And Abroad

Since the gradual increase in prices in July last year,

A new round of price surges is brewing.

Reporters learned that from April 1st onwards,

A new round of price adjustment has been launched again, and some high-end beauty products such as

And so on, without exception, the price of some products has been raised since March, and the price range has increased by 5%-15%.

"International frontline

Every year, prices rise, which is basically a price strategy for many luxury goods. "

Yesterday, senior reporters at Libai Plaza told reporters.

But I didn't expect that.

Last July only after a wave of price rises, 8 months apart, many luxury brands could not wait to start a new round of price adjustment.

News shows that

Almost no exception has recently increased the price of some goods, at 5%-15%.

A regular purchase

Female gold collar told reporters that last year or around 2800 yuan a scarf, the current price has risen to 3800 yuan.

Another Miss Zhu, who often shoppers in Hongkong, told reporters that a classic bag of Dior has now risen by more than 1000 yuan.

According to relevant website information,

From last year's red to this year's smiling face pack

It also raised its price in January, which is said to have risen by 1000 yuan.

The price of the whole line has been raised by about 15% since March.

Consumers came back from France just a week ago, she told reporters last September 23rd.

The total price increase will start again on the 1 th of this month, and the price will rise again, but the rate is only around 5%.

Why do luxury brands adjust prices so frequently?

An insider revealed that

The company LVMH is a listed company in France. As other listed companies need performance growth to drive stock performance, then the specific performance of LV brand is the annual price increase (of course there are occasional downgrades).

On the one hand, in order to increase revenue, on the other hand, it gives consumers the impression that their products are selling well.

At the same time, in order to fight for greater discourse power, internationally renowned luxury brands are beginning to launch frequently in the capital market.

Foreign media said

An application for the initial public offering (IPO) was submitted to the Hongkong exchange [180.905.30%] on Wednesday night.

It is said that Prada plans to sell a 20% stake through IPO, and the company's capital valuation will be 7 billion -80 billion euros.

and

Recently, it was on sale.

The 45% stake is negotiated.

Blin Gene, vice president of Intercorporate, said that because LVMH bought 20% of Hermes, the latter needed capital expansion to resist LVMH's takeover.